Years ago I was delighted by a picture simliar to this one in the Fairfield Ledger paper. Pigs had escaped from a factory farm and were enjoying a swim in the resevoir. I
took pleasure in the picture of their frolic, knowing that they had escaped from far less pleasurable circumstance.
Now there are laws in place that prohibit sharing or even owning pictures that could harm commercial interests of a factory farm. Seth Godin writes about it, and he notes,
– Can you imagine being arrested for possession of a photo of a pig?
We can be defensive. We can hide our operations. Or we can be creative, stand behind our choices, and if we can’t be proud of our choices, we can make different ones we can be proud of. We can let the antiseptic of transparency create informed choices and trust, as Seth notes,
- When consumers get used to transparency, they’re also more interested in the quality of what you sell, and are more likely to willingly pay extra. They’ll certainly cross the street to buy from an ethical provider.
We really are at a crossroads, deciding whether we’ll race to the bottom or to the top.
Secrecy is one of the biggest barriers to effective communication. It hides a plethera of evils. Transparency can be risky when you’ve been in hiding. You’ll probably have a lot of dreams where you can’t find your clothes for a while. But in the end, coming out of hiding and Speaking Strong authentically opens possiblities you could never find in hiding.